3. Develop Trust - You want your own audience to trust you as a company and a man. This is the reason why it is very important to be true. As an entrepreneur, your audience must find a way to understand you as a company and a man. Keep building your personal brand, and participate with your target-audience. Tell them that you're a man they can trust.
For a long time I search around the internet looking for the best and easiest way of creating website content. I then looked into ways of creating lots of backlinks because I thought it was the best way to get ranked at the top of Google. I wasted so much time searching for methods that appeared to make things easy, when in actual fact they didn’t.