3. Develop Trust - You want your own audience to trust you as a company and a man. This is the reason why it is very important to be true. As an entrepreneur, your audience must find a way to understand you as a company and a man. Keep building your personal brand, and participate with your target-audience. Tell them that you're a man they can trust.  

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2. Show Off Your Singularity - In my previous posts, I have discussed the value of being distinct from others in your business. You must promote your singularity. What's it about YOU that will bring your audience for you? Among the greatest mistakes you can make is attempting to duplicate someone in your business. Although, they may become successful, you're not giving your target audience reasons to pick your services over theirs. That is why it is essential to reveal your audience why you're distinct, and be consistent with your singularity.  
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