By now, most people in the SEO industry are more than familiar with the various animal named updates that have made it nearly impossible to rank without high-quality content. One of the most famous ones is Google Panda, which directly targets on-site content quality and severely penalizes sites that have spelling and stylistic errors or were not edited well. 

I've ranked websites in the past with spun content, and now they are still on #1 position of google. First year (2014) google found me because my spun was really bad, many paragraphs were just copied and my position drop from #2 to around #20 after a panda update. Later I cleaned all my text with better spun (I didn't buy any article!), my ranking went up again, and with more backlinks I reached #1 and it is still there
2. Show Off Your Singularity - In my previous posts, I have discussed the value of being distinct from others in your business. You must promote your singularity. What's it about YOU that will bring your audience for you? Among the greatest mistakes you can make is attempting to duplicate someone in your business. Although, they may become successful, you're not giving your target audience reasons to pick your services over theirs. That is why it is essential to reveal your audience why you're distinct, and be consistent with your singularity.
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