So what does PARAPHRASE (or rephrase) exactly mean? It's a fundamental way of meaning analysis of sentences, developing, changing one's thoughts, the content of a specific text, for example, two evoked sentences: "father saw how a neighbor talked with mother. My father saw my mother talking with the neighbor" express the same content, but they are structurally different. The system of functioning in the language is valid. It is also reworking or rephrasing the work that contained the content, complementing it and interpreting it sometimes with a lot of freedom, but in the bounds that ensure a clear recognition of the original. Paraphrase is also a communication tool that serves, among other things, to confirm the level of understanding of what has been said. Rephrasing is most often made in the form of longer speeches, therefore only general sense and utterance are given away. In Coaching, the paraphrase is a useful tool, although, like many things, it ceases to fulfill its function in excess. Paraphrases are most often used by a coach when he wants to understand the client's statement more closely and thus show that he is actively listening. Paraphrasing includes: free conversion of a literary work; developing, reworking, rewording and describing a given text, preserving the meaning of the message; it's piece which is a free transcription of the borrowed subject; adaptation; modification of a work that changes form, not content; processing or variation of a literary work. Remember, that paraphrasing is not the same thing as summarising. Summarising occurs when you provide an overview of a topic or give an overview of the author’s key ideas as a whole. A summary is usually way shorter than the original piece of writing and it might state the ideas of a paragraph in one simple sentence.

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3. Develop Trust - You want your own audience to trust you as a company and a man. This is the reason why it is very important to be true. As an entrepreneur, your audience must find a way to understand you as a company and a man. Keep building your personal brand, and participate with your target-audience. Tell them that you're a man they can trust.
2. Show Off Your Singularity - In my previous posts, I have discussed the value of being distinct from others in your business. You must promote your singularity. What's it about YOU that will bring your audience for you? Among the greatest mistakes you can make is attempting to duplicate someone in your business. Although, they may become successful, you're not giving your target audience reasons to pick your services over theirs. That is why it is essential to reveal your audience why you're distinct, and be consistent with your singularity.
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